EN KURALLARı OF CUSTOMER LOYALTY PROGRAM MEANING

BCG gives the example of hotels: A "free" night costs the hotel only the price of cleaning the room (assuming no one was going to book it anyway), but for the customer, that hotel room might have cost them several hundred dollars to book.The points system is a multifaceted tool that serves kakım a cornerstone for çağdaş loyalty programs. It's a